
2025 Chinese Mew ex Promo CGC 10 Sells for $18.3K
Figoca breaks down the $18,300 Goldin sale of the 2025 Simplified Chinese Mew ex Collect 151 lottery promo in CGC Pristine 10.

Sold Card
2025 Pokemon Simplified Chinese Scarlet & Violet Promos Collect 151 Lottery Campaign #003/SV-P Mew ex (/1,510) - CGC PRISTINE 10
Sale Price
Platform
Goldin2025 Pokémon Mew ex Scarlet & Violet Promo Sells for $18,300
On March 9, 2026, a 2025 Pokémon Simplified Chinese Scarlet & Violet Promos Collect 151 Lottery Campaign #003/SV-P Mew ex, serial-numbered out of 1,510 and graded CGC Pristine 10, sold at Goldin for $18,300.
For an ultra-modern promo from a non‑English release, this is a notable result and a card that many collectors are only just starting to learn about. Below, we break down what this card is, why it matters, and how this sale fits into the early market picture.
What exactly is this Mew ex?
Key details for the card:
- Character: Mew ex
- Year: 2025
- Language/Region: Simplified Chinese (Mainland China market)
- Set / Release: Scarlet & Violet Promos – Collect 151 Lottery Campaign
- Card number: #003/SV-P
- Serial numbering: /1,510 (each copy individually numbered)
- Grading: CGC Pristine 10
This card is part of a lottery campaign tied to the “Collect 151” theme, echoing the original 151 Kanto Pokémon. Lottery or campaign promos are typically distributed in low quantities through mail-in, purchase, or event-based drawings rather than standard booster packs.
For the Simplified Chinese market, this type of limited, serialized premium promo is still relatively new compared to the long history of Japanese promos. That makes this Mew ex an early example of a structured, chase-style promo for that language.
Is it a rookie or key issue?
Pokémon doesn’t have “rookie cards” in the sports sense, but there are key issues: first appearances, first ex/GX/V versions, or particularly important promos.
This card is not Mew’s first appearance, but it is:
- A serial-numbered promo (/1,510) in a modern lottery campaign.
- Tied to a highly nostalgic theme (the original 151).
- Graded in one of the highest possible grades from a major grader (CGC Pristine 10).
That combination positions it as a key modern promo for collectors who focus on:
- Mew / Mewtwo and other Kanto legendaries
- Chinese-language Pokémon releases
- Premium promos and lottery cards
The grade: CGC Pristine 10
CGC uses a 10-point scale, with Pristine 10 representing a card with essentially no visible flaws. It is one step below CGC’s Perfect 10 (which requires all 10 subgrades) but is still a top‑tier grade.
For ultra-modern, high-end Pokémon, especially foils with intricate surfaces, getting to Pristine 10 is non‑trivial. Even freshly pulled cards often land in the 9–9.5 range due to centering, print lines, or minor edge issues.
As of early 2026, population data for this exact card and grade is still limited, but early CGC pop reports indicate that:
- The total graded population is still small (reflecting the limited /1,510 run and newness of the card).
- Pristine 10s represent only a fraction of submissions.
This means the card is already scarce by print, and the top grade layer is even thinner.
Market context: how does $18,300 fit in?
The Goldin sale realized $18,300. For an ultra-modern, Simplified Chinese promo, this is a premium result.
Because the card is new, available data is thin. Instead of over‑interpreting, it’s more useful to look at how this price sits in relation to:
1. Other copies of this exact card
Publicly reported sales so far (early 2026) show:
- Raw / ungraded copies trading significantly lower than five figures, with a wide range depending on condition and whether the individual serial number has any perceived desirability.
- Graded 9–9.5 equivalents (across big grading companies) selling below top‑grade copies, often at a meaningful discount.
- Top grades (Pristine/Black Label/PSA 10 equivalents) showing a steep price curve, where the premium for the very best examples far outpaces the step up in numerical grade.
Within that early structure, $18,300 sits at or near the high end of observed results for this card, reflecting both the Pristine 10 label and the marketing reach of a major auction house like Goldin.
2. Comparables from similar promos
Looking at similar reference points:
- Modern Japanese lottery promos (e.g., limited ex or special art campaigns) have shown that short-run, non-pack promos can develop strong followings, particularly in the highest grades.
- Early Simplified Chinese premium promos are just beginning to develop a track record, but there is a visible pattern where:
- Card-specific demand (iconic characters like Mew, Charizard, Pikachu) is a major driver.
- Language and regional uniqueness (Chinese text, Chinese print run) add another collectible dimension.
In that broader context, an $18k+ sale for a Mew ex lottery promo in top grade is high but not out of line with how the market has treated rare, iconic-character promos in other languages, particularly when they are early entries in a region’s premium promo history.
Why collectors care about this card
Several factors combine to make this card interesting for collectors and small sellers:
Iconic character: Mew
Mew has been a chase Pokémon since the earliest days of the TCG. It sits near Pikachu and Charizard in terms of long-term recognition and nostalgia. That matters because character demand can outlive specific game mechanics or eras.Lottery campaign structure
Lottery or mail-in promos often feel more “earned” than pack pulls. They require participation, time, or specific purchasing behavior, which can keep supply tighter and distribution more scattered. Historically, Japanese lottery promos have aged well in the hobby once supply settled.Serial numbering (/1,510)
Serial numbering is common in sports cards but still relatively unusual in Pokémon, especially in non-English releases. Knowing there are exactly 1,510 copies adds clarity for collectors thinking about scarcity.Simplified Chinese focus
The Simplified Chinese Pokémon TCG market is younger than the Japanese and English markets. Early key promos can become tentpole cards for language-focused collectors who want to build “first wave” or “foundation” collections.Ultra-modern era dynamics
Ultra-modern sets (roughly mid‑2010s onward) tend to have higher overall print runs, but high-end promos and short‑print releases sit outside that mass-printing dynamic. That makes them one of the main ways modern collectors access genuine scarcity.
What this sale might signal
A single sale never tells the whole story, but this Goldin result offers a few early signals:
- Top grades matter disproportionately. The gap between mid‑grade and Pristine/10 examples appears large, mirroring patterns in other high-end Pokémon cards.
- Chinese-language promos are gaining structure. As more Chinese-exclusive or Chinese‑first promos reach major auction houses, pricing data becomes more transparent. This helps both buyers and sellers calibrate expectations.
- Iconic characters remain central. Even as sets and regions change, recognizable Pokémon like Mew continue to anchor demand.
For collectors and small sellers, the main takeaway is not that every similar card will achieve this price, but that:
- Limited promos with clear scarcity, popular characters, and top grades can carve out their own price tiers.
- Auction venues like Goldin can act as early “price discovery” stages for new, thinly traded cards.
Things to watch going forward
If you’re tracking this card or similar promos, some practical watchpoints:
Population reports ("pop reports")
A pop report is a grading company’s count of how many copies of a card exist in each grade. As more copies of this Mew ex are submitted, the relative scarcity of Pristine/10s will become clearer.Language-focused collecting trends
If Chinese-language collecting continues to grow, early high-end promos like this could become reference points for the region’s market.Follow-up sales on different platforms
Tracking future results on fixed-price platforms and other auction houses can help distinguish between a one-off standout and an emerging price band.Condition tiers beyond the very top
Watching what happens to prices for CGC 9–9.5, PSA 9–10, and BGS equivalents will give a more complete picture of the card’s demand curve.
Summary
The 2025 Pokémon Simplified Chinese Scarlet & Violet Promos Collect 151 Lottery Campaign #003/SV-P Mew ex (/1,510) in CGC Pristine 10 selling for $18,300 at Goldin on March 9, 2026 is an early, data-rich signal for:
- How the market values limited, serialized Chinese promos,
- The ongoing strength of Mew as a character,
- And the premium that ultra-high grades command in an ultra-modern context.
For collectors, it’s a card worth knowing about—whether you focus on Mew, promos, or the emerging Simplified Chinese segment of the Pokémon TCG.