2024 Korean Top Prize Luffy #001/077 Sells for $440K

2024 One Piece Korean Serialized Top Prize #ST01-001 Monkey D. Luffy (#001/077) - In Original Display Box: Market Breakdown

On May 18, 2026, Goldin auctioned a 2024 One Piece Korean Serialized Top Prize #ST01-001 Monkey D. Luffy, serial-numbered #001/077, in its original display box for $440,420.

For a modern anime card, that is a headline-level result. Let’s unpack what this card is, why it matters, and how this sale fits into the current One Piece TCG market.

What exactly is this card?

From the auction description and set structure, here’s what we can say clearly about the card:

• Character: Monkey D. Luffy
• Series: One Piece Trading Card Game
• Year: 2024
• Language: Korean
• Card: Top Prize #ST01-001
• Serial number: #001/077 (the first copy in a run of 77)
• Configuration: In original display box / original presentation
• Auction house: Goldin
• Sale date: 2026-05-18 (UTC)
• Sale price: $440,420

No public information in the listing indicates a third-party grade (like PSA, BGS, or CGC), so the key qualities here are the extreme scarcity (only 77 copies) and the serial number (#001), plus the fact that it remains in its original Top Prize display.

“Serialized” means each card is individually numbered (in this case, out of 77). That built-in scarcity is one of the main reasons collectors pay attention to this release.

Why the ST01-001 Top Prize Luffy matters

The One Piece TCG has only been around since 2022, but it has quickly become one of the most followed anime card lines worldwide. Within that landscape, ultra-short-printed prize and serialized cards sit at the top of the food chain for serious collectors.

This 2024 Korean Top Prize #ST01-001 Luffy checks several important boxes:

1. Centerpiece character Monkey D. Luffy is the face of the franchise. For many collectors, high-end Luffy cards are the equivalent of a marquee rookie in sports cards. When the main character appears on a low-serial, prize-level card, it tends to be the focus of the highest-end demand.

2. Ultra-low print run With only 77 copies produced, this card falls into the “super short print” category. For context, even high-end chase cards in many sports and TCG products are numbered to 99, 50, or 25. Seventy-seven copies worldwide, in a specific language, is extremely tight supply.

3. The #001/077 serial Within any serialized run, the #001 copy often commands a premium. Some collectors prefer #001/###, others chase jersey numbers in sports, and some just want the lowest possible serial. Here, #001/077 is a clear status marker and a likely reason this specific copy drew elevated attention.

4. Original display box High-end prize or award cards are often issued in special displays or presentation cases that are hard to keep intact over time. Having the card in its original display box adds an extra layer of completeness and collectability, somewhat similar to vintage pack-issued promos that still have their original packaging.

5. Korean-language One Piece Most of the early price discovery in One Piece cards happened around Japanese and English issues. High-end Korean releases are still building their own market identity. That combination—flagship character, ultra-short print, and a less common language—means there isn’t a large pool of direct comparables.

Market context and recent sales

Because this is a 2024 ultra-modern release and a limited prize card in Korean, public sales data is still thin. When collectors talk about “comps” (short for comparable sales), they’re usually referencing recent sales of the same card or similar cards to help anchor value.

For this card:

• Exact-card comps: There are no widely reported prior public sales for the #001/077 copy in its original display box.
• Same-card, different serials: A very small number of other ST01-001 Korean Top Prize Luffy copies have surfaced publicly in early 2025–2026 data, often in private sales or smaller marketplaces, with reported or rumored prices well below this $440,420 mark. However, those are not fully verifiable and often involve different serial numbers and non-display presentations.
• Closely related cards: High-end Luffy chase cards (for example, rare serialized or tournament prize cards from Japanese or English releases) have sold from the mid five-figure range into low six figures, depending on rarity and condition. Those provide a directional range but are not strict apples-to-apples comparisons.

Given the limited public data and the unique combination of factors—#001 serial, prize-level scarcity, original display, and Korean language—this Goldin sale looks like a top-of-market result for Luffy prize cards so far, rather than a typical everyday price point.

How this price fits into the One Piece TCG landscape

When you zoom out across the One Piece TCG market, a few themes help explain why this kind of card can command $440,420:

1. Rapidly maturing IP One Piece is a long-running, globally popular franchise. As more collectors who grew up with the anime and manga reach higher income levels, demand for premium, centerpiece items has grown. Ultra-rare Luffy cards act as status pieces in the same way key rookie cards do in sports.

2. Ultra-modern, ultra-scarce This card is from 2024, so it sits in what many collectors call the “ultra modern” era—recent releases with advanced printing technologies, chase inserts, and serialized runs. The downside is high volatility; the upside is that truly low-serial, marquee-character cards can establish new price levels quickly when serious collectors compete.

3. Cross-collecting and diversification Some high-end sports and Pokémon collectors have been allocating part of their collections into anime IPs like One Piece. When those buyers show up at a major auction house like Goldin, you can see strong results on the rarest, most obvious top-tier cards.

4. Language and regional collecting The Korean-language segment of the One Piece TCG market is still developing compared to Japanese and English. For some collectors, that makes key Korean serialized cards feel like under-the-radar opportunities; for others, it simply adds a layer of uniqueness. Either way, the #001/077 Korean Top Prize Luffy is now clearly on the radar.

Is this sale a record?

Within the narrow category of 2024 Korean serialized Top Prize Luffy cards, this $440,420 result appears to be one of the strongest publicly documented sales so far, and arguably a benchmark for this specific prize release.

Across the broader One Piece TCG market, several high-end Luffy and Shanks cards have reached six figures in premium grades or as extremely short-printed prizes. This Goldin sale belongs in that upper tier, though the lack of a third-party grade and the unique #001 serial make it a somewhat separate case from, say, PSA 10 flagship Luffy chase cards.

Collector significance: why this card matters

If you’re new to One Piece or anime cards, it’s easy to see a six-figure sale and wonder what’s driving it. From a collector’s perspective, the key points are:

• Core character: Luffy is the central protagonist of the franchise. For long-term One Piece collectors, cornerstone Luffy cards are analogous to key rookie or Hall of Fame cards in sports.
• Defined scarcity: Only 77 copies exist, and every card is individually numbered. That makes the supply side very clear.
• Prestige copy: The #001/077 serial plus original display box elevate this particular specimen.
• Early era prize: As a 2024 release in a still-young TCG line, these high-end prize cards may end up being seen as early benchmarks in the history of One Piece cards.

Price context for collectors and small sellers

A single $440,420 sale does not automatically redefine the market for all One Piece or Luffy cards. For practical hobby decisions, it’s useful to separate what this sale does and does not tell us:

What this sale suggests:

• There is real, documented high-end demand for ultra-rare, serialized Luffy cards.
• The market is willing to differentiate between ordinary chase cards and true prize-level, low-serial pieces.
• Serious buyers are comfortable transacting through major auction houses like Goldin for top-tier anime cards.

What this sale does NOT guarantee:

• That every serialized or rare Luffy card will suddenly reach similar price levels.
• That prices for this specific card will always stay at or above this number.
• That Korean-language cards as a whole will permanently carry this kind of premium.

The One Piece TCG is still relatively young, which means pricing can move quickly as more data comes in and as new releases and characters share the spotlight.

How to use a sale like this as a collector

If you collect One Piece cards, or you’re thinking about entering the space, here are a few practical takeaways:

1. Focus on understanding tiers Not all “rare” cards are created equal. A numbered prize card out of 77 sits in a very different tier from mass-printed super rares, even if they look similar at a glance.

2. Build your own comp set Because official sales histories for ultra-rare cards are thin, it helps to keep your own log of big public results. Note the card, language, set, serial number, condition, auction house, and date. Over time, you’ll build a more grounded sense of where certain tiers tend to land.

3. Separate personal collecting from price watching There’s nothing wrong with simply liking a character, set, or language variant and building a collection around that. High-end results like this one can be interesting signals, but they don’t need to dictate how you enjoy the hobby.

4. Pay attention to presentation This sale underlines how original packaging or displays can matter, especially for prize and award cards. When you acquire similar items, preserving the full presentation can add value and appeal down the line.

Final thoughts

The $440,420 sale of the 2024 One Piece Korean Serialized Top Prize #ST01-001 Monkey D. Luffy (#001/077) in its original display box at Goldin on May 18, 2026, is a clear marker of where the very top of the One Piece TCG market can go today.

It doesn’t rewrite the entire price structure of the hobby, but it does reinforce a few key themes: flagship characters matter, true scarcity matters, and documented, top-tier copies—especially those with standout serial numbers and complete presentation—command serious attention.

For collectors, the most useful takeaway is not the headline dollar amount by itself, but the context: who the card features, how scarce it is, how it was offered, and when it sold. Those details are what ultimately help you read the market, one sale at a time.