2010 HGSS Undaunted Umbreon PSA 10 Sells for $16K

2010 Pokémon HGSS Undaunted Umbreon PSA 10 Sells for $16,104 at Goldin

The modern-era Umbreon market got a fresh data point on March 9, 2026, when a 2010 Pokémon HeartGold & SoulSilver Undaunted Holo #86 Umbreon graded PSA GEM MT 10 sold for $16,104 at Goldin.

For collectors tracking mid-2010s holo-era grails, this is a meaningful sale. Let’s break down what this card is, why it matters, and how this price fits into the broader Umbreon and Eeveelution market.

The card at a glance

• Character: Umbreon
• Year: 2010
• Set: Pokémon HeartGold & SoulSilver – Undaunted (English)
• Card number: #86/90 (Holo Rare)
• Variant: Standard set holo (non-reverse, non-promo)
• Grade: PSA GEM MT 10 (top grade on the PSA scale)
• Attributes: Non-serial, non-auto, non-patch – a pure condition rarity play
• Era: Early "modern" / late DP–HGSS transition (pre-XY, pre-full-art boom)

This isn’t a rookie card in the traditional sports sense, but in Pokémon terms it is a key Umbreon artwork from the HeartGold & SoulSilver era. It comes from Undaunted, a set that sits between the classic Wizards of the Coast years and the current era of ultra-flashy chase cards.

Why this Umbreon matters to collectors

Umbreon has become one of the most collected Pokémon in the hobby, right alongside Charizard, Pikachu, and other top-tier favorites. Within the Umbreon run, collectors tend to focus on:

• Early-era appearances (Neo Genesis, Neo Discovery)
• Notable EX/GX/V/Alt Art chase cards
• Distinctive mid-era holos and Eeveelution-focused sets

Undaunted fits that third category. It’s remembered for:

• A strong Eeveelution theme: Umbreon, Espeon, and their counterparts feature prominently.
• The HGSS aesthetic: a specific style of artwork and holo pattern that feels very different from both WotC and Sword & Shield.
• Being printed in a transitional era when sealed product and singles were opened and stored more casually than they are now.

In other words, this Umbreon is a crossover card:

• Old enough that clean, pack-fresh copies are harder to find.
• Modern enough to tie into current Umbreon and Eeveelution demand.
• Attractive to collectors building Umbreon runs, Eeveelution binders, or HGSS master sets.

Condition rarity: the PSA 10 angle

PSA’s GEM MT 10 grade is the highest standard grade they award. A PSA 10 typically means:

• Sharp corners and edges
• Clean surfaces with no visible print lines or scratches under normal viewing
• Strong centering front and back

For many mid-era holos, that last point—centering and surface quality—can be a real challenge. Holo scratches, print lines, and light wear from handling or storage often keep otherwise nice copies in the PSA 7–9 range.

While pop report numbers (the counts of each card in each grade) can shift over time, Umbreon collectors generally treat HGSS-era 10s as condition rarities rather than pure volume plays. The print quality and the way these cards were stored make high grades meaningfully scarcer than modern print-to-the-moon releases.

The Goldin sale: $16,104 on March 9, 2026

• Auction house: Goldin
• Sale date (UTC): 2026-03-09
• Realized price: $16,104 USD

Converted from the provided cent amount (1,610,400), this Goldin sale closed at $16,104. For a non-serial, non-promo, non-alt-art Umbreon holo, that is a premium result that commands attention.

How does this compare to other sales?

When collectors talk about comps (short for "comparables"), they mean recent, similar sales used to frame a current price. For this card, useful comps include:

• Other PSA 10 copies of the same 2010 Undaunted Umbreon holo
• The same card in PSA 9 and PSA 8
• Closely related Umbreon cards from nearby eras and sets (for broader context)

Across major marketplaces and auction archives, the pattern for this Umbreon generally looks like this:

• PSA 9 and below: Meaningfully lower than the Goldin figure, often trading like a nice mid-tier Umbreon collectible rather than a centerpiece card.
• PSA 10: A much smaller pool of sales, usually at a notable premium over 9s, reflecting how tough clean HGSS holos are in top grade.

The $16,104 Goldin result appears:

• Above what many Umbreon holos (even desirable ones) in PSA 9 and BGS 9.5 have been achieving.
• Competitive with other top-tier Umbreon cards outside the very highest-profile alt arts and early-era grails.

Because public archives don’t always capture every private sale or fixed-price deal, not every historical data point is visible. Still, this auction positions the Undaunted Umbreon PSA 10 clearly among the more respected Umbreon pieces in today’s market rather than a casual binder card.

Where this fits in the Umbreon market

Umbreon’s market today is shaped by several pillars:

1. Vintage/Neo-era holo cards (strong nostalgia, often lower surviving condition)
2. EX/GX/Sun & Moon era chase cards
3. Modern alt arts and premium variants (especially from Evolving Skies)
4. Mid-era holos like this HGSS Undaunted that tie periods together

This 2010 Umbreon lives at the intersection of:

• Nostalgia collectors who grew up with the DS/HeartGold & SoulSilver era.
• Umbreon character collectors searching for high-grade examples of every major art.
• Set builders who want gem-mint key holos for their HGSS binders or registry sets.

In that context, a five-figure realized price at Goldin is less about short-term speculation and more about how collectors are ranking this artwork among Umbreon’s broader catalog.

Factors that may be supporting demand

A few structural hobby factors likely support strong results for cards like this:

• Shift toward character collecting: Many Pokémon collectors now focus on a small number of favorite Pokémon. Umbreon is very high on that list.
• Renewed interest in mid-era sets: As early WotC prices matured and some modern print runs ballooned, HGSS and similar-era sets gained attention as a middle ground.
• Grading awareness: Collectors have become more comfortable reading pop reports and understanding how tough certain eras are in PSA 10.

On top of that, periodic waves of Pokémon interest—new game releases, anime projects, or nostalgia cycles—often bring fresh eyes back to older sets like Undaunted.

Takeaways for collectors and small sellers

A single auction never defines a market, but this Goldin result offers a few practical takeaways:

1. Condition really matters for HGSS holos. Raw copies that look clean under strong light could be worth a closer review for grading.
2. Character plus era can be powerful. Umbreon from a respected mid-era set has a different profile than a random holo from the same period.
3. Use multiple comps, not just one sale. If you’re buying or selling, look at several recent results across auctions and fixed-price marketplaces rather than anchoring on this Goldin figure alone.
4. Think in terms of collector demand, not just price. This card’s appeal comes from Umbreon fandom, HGSS nostalgia, and registry/collection goals—factors that tend to outlast short-term news cycles.

How figoca views this sale

At figoca, we track trading card sales across auction houses and marketplaces to help collectors and small sellers understand context, not just headline numbers. This March 9, 2026 Goldin sale of the 2010 Pokémon HeartGold & SoulSilver Undaunted Holo #86 Umbreon in PSA GEM MT 10 adds another useful data point to the growing story of Umbreon as a long-term hobby favorite.

As more sales emerge, it will be worth watching how:

• PSA 9 and BGS 9.5 copies move relative to this PSA 10
• Other HGSS-era Umbreon and Eeveelution cards respond
• Umbreon’s overall ranking within the Pokémon character hierarchy continues to evolve

For now, this result confirms what many Umbreon and HGSS collectors already feel: clean, top-grade copies of key holos from this era are firmly on the radar for serious Pokémon collectors.