2006 Mew Black Star Promo PSA 10 Sells for $43,920

2006 Pokémon Black Star Promo Holo #040 Mew in PSA 10 just recorded a notable sale at goldin, closing at $43,920 on March 9, 2026 (UTC). For a mid‑2000s promo card, that is serious respect from the market and a useful data point for anyone tracking high‑end Pokémon.

In this breakdown, we’ll walk through what this card is, why it matters to collectors, how this sale lines up with recent prices, and what it might tell us about demand for top‑grade mid‑2000s promos.

The card at a glance

Character: Mew (Pokémon)
Year: 2006
Set: Pokémon Black Star Promo
Card number: #040
Finish: Holofoil
Grading company: PSA (Professional Sports Authenticator)
Grade: GEM MT 10 (PSA’s highest standard grade)
Attributes: Black Star promo, non‑numbered, no autograph or serial numbering
Era: Mid‑2000s, often grouped as early "modern" Pokémon

This card is not a rookie card in the sports sense, but it is a key promo for Mew from the mid‑2000s era. Black Star promos often sit slightly outside the main set checklists, which gives them a different supply pattern and a distinct collector base.

What is the 2006 Black Star Promo Mew #040?

The 2006 Black Star Promo line continued the tradition started in the late 1990s of distributing special cards through events, products, or promotions rather than standard booster packs. The Mew #040 promo is one of the better‑known Mew cards from this period:

Artwork: Character‑driven illustration focused squarely on Mew, which appeals to character collectors.
Distribution: As with many Black Star promos, print runs were limited compared with mass‑release set cards, though exact numbers have not been officially published.
Condition challenges: Promo cards were often handled more casually—given out at events or packaged differently than booster pulls—so truly pack‑fresh, gem‑mint copies are less common.

For collectors who build Mew character PCs (personal collections) or who chase Black Star promos as a run, this card is a key mid‑2000s piece.

Why PSA GEM MT 10 matters for this card

A PSA GEM MT 10 grade indicates:

Centering, edges, corners, and surface are all at or extremely close to PSA’s ideal standards.
No visible print lines, silvering, or holo scratches under normal viewing.

Promo holos from this era can be susceptible to:

Edge wear from loose packaging
Surface scratches from casual handling
Minor warping or print flaws

Because of that, the PSA 10 population (the number of copies graded a 10) tends to be meaningfully lower than raw supply. While exact pop report numbers can change as more cards are graded, PSA’s data historically shows that:

PSA 9s and lower make up the majority of graded copies.
PSA 10s form a comparatively small top tier, often chased by registry collectors who compete for high‑grade sets.

For cards like this, the jump from PSA 9 to PSA 10 can represent a large price gap because the true gem‑mint supply is limited.

The goldin sale: $43,920 on March 9, 2026

This specific copy, graded PSA GEM MT 10, sold at goldin on March 9, 2026 (UTC) for $43,920. Goldin typically attracts high‑end bidders and strong visibility for premium graded copies, which often makes its results useful as reference points for the upper end of a card’s market.

This sale tells us a few important things:

High‑end demand for mid‑2000s promos is real. While the hobby’s attention often focuses on 1999–2001 WotC holos and modern chase cards, this price level shows that serious collectors are willing to allocate meaningful budgets to mid‑2000s promos in top grade.
The grade multiplier is strong. A large portion of the card’s value is concentrated at the PSA 10 level. Lower grades can trade at a fraction of this number.
Auction‑house venue matters. A result at a major auction house like goldin can sometimes sit at the higher end of the range compared with lower‑visibility platforms.

Price context and recent comps

When collectors talk about “comps” (comparable sales), they mean recent, verifiable sales of the same or very similar cards. For this Mew promo, useful comps include:

The same 2006 Black Star Promo #040 Mew in PSA 10 from other auction houses and marketplaces.
The same card in PSA 9 or BGS 9.5/10, to understand how condition affects pricing.

Across major marketplaces and auction archives, recent results for this exact card in PSA 10 have been limited and infrequent, which is typical when the population is not huge and many copies are locked in long‑term collections. Where public data is available, PSA 10 sales have generally:

Trended well above the pricing for PSA 9 copies.
Come in well below the very top vintage Mew and 1st Edition WotC Mew cards, but still within a meaningful premium tier for character collectors.

Because public, recent PSA 10 comps for this card are relatively thin, it’s more accurate to describe the $43,920 goldin result as:

A strong, upper‑tier sale in the context of Mew promos
Potentially a record or near‑record for this particular promo in PSA 10, based on available public data at the time of writing

As always with less frequently traded cards, a handful of high or low auctions can skew the perceived range, so this price is best viewed as one important data point, not as a permanent "value."

How this card fits into the broader Mew and promo market

Within Mew’s broader card history, key pieces include:

Early WotC era Mew holos and promos
Notable Japanese exclusives
Select modern specialty set appearances

The 2006 Black Star Promo #040 Mew sits in an interesting mid‑2000s lane:

Nostalgia window: Many current collectors were children or teenagers during this era, so these promos are now entering their nostalgia peak.
Promo appeal: Black Star promos carry a different kind of story—event tie‑ins, special releases, or unique artwork—compared with main‑set cards.
Supply dynamics: Less frequently listed in top grade than standard set holos, which can keep upward pressure on strong copies when they do surface.

As attention in the hobby cycles between vintage, mid‑2000s, and modern eras, cards like this Mew can benefit from:

Character‑driven collecting (people building Mew‑only collections)
Registry competition, where collectors aim for the highest‑graded complete runs
A broader appreciation for mid‑2000s artwork and design

Factors supporting this price level

Several grounded factors help explain how a Black Star promo can command a five‑figure result:

Iconic character: Mew remains one of the most recognizable and beloved Pokémon, which keeps long‑term collector interest steady.
Promo status: This isn’t a common set pull; it belongs to a shorter‑printed promotional run, which narrows the pool of high‑grade survivors.
Grade scarcity: PSA 10 examples appear far less often than raw or PSA 9 copies. Even if the total pop is not ultra‑low by vintage standards, the number of available copies at any given time is small.
Venue and timing: A high‑visibility auction house like goldin concentrates bidder attention. When multiple determined collectors collide on a scarce, high‑grade copy, prices can push toward the top end of the card’s range.

What collectors can take away from this sale

For newcomers, returning collectors, and small sellers, this sale offers a few practical lessons:

Promos are worth a closer look. Not all value is in base sets; key promo cards—especially of top‑tier characters—can establish strong markets of their own.
Condition is a major driver. The gap between a near‑mint raw copy and a true gem‑mint graded example can be very wide, particularly when the card is condition‑sensitive.
Use multiple data points. One premium auction at $43,920 is significant, but it should be considered alongside other recent sales, if available, to build a fuller picture.
Collect what fits your lane. For Mew fans, this promo can be a centerpiece. For broader Pokémon collectors, it’s a case study in how mid‑2000s cards are maturing.

Final thoughts

The March 9, 2026 goldin sale of the 2006 Pokémon Black Star Promo Holo #040 Mew – PSA GEM MT 10 at $43,920 underlines how far high‑end Pokémon has come. A mid‑2000s promo, in the right grade and the right venue, can stand shoulder to shoulder with many more widely known chase cards.

For collectors tracking Mew, Black Star promos, or mid‑2000s Pokémon more broadly, this result is a key marker. It doesn’t set a guaranteed future price, but it does offer a clear signal: truly top‑tier copies of important promos can command serious attention when they reach the open market.

As always, use this sale as one reference point among many, keep your focus on cards you genuinely enjoy, and let the data inform—but not dictate—how you build your collection.