2004-05 MJ SP Game Used Gold Auto /10 PSA 9 Sale

2004-05 SP Game Used Significance Gold Michael Jordan Auto Sells for $24,400

On February 8, 2026, Goldin closed the auction on a quietly important Michael Jordan card: a 2004-05 Upper Deck SP Game Used Significance Gold #SIG-MJ, serial numbered 03/10, graded PSA MINT 9. The final price landed at $24,400.

For modern MJ collectors, this is a sharp, low-serial, on-card autograph from the middle of Jordan’s post-playing Upper Deck run. While it doesn’t get the same attention as 1990s “grail” inserts, it sits in a lane that many advanced Jordan collectors watch closely: early-to-mid 2000s, numbered to 10, and clean, pack-issued ink.

Let’s break down what sold, why it matters, and how this price fits into the current market.

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Card overview: what exactly is this MJ?

• Player: Michael Jordan
• Team shown: Chicago Bulls
• Year: 2004-05
• Product: Upper Deck SP Game Used Edition
• Insert / subset: Significance
• Parallel: Gold
• Card number: #SIG-MJ
• Serial numbering: 03/10 (only ten copies of the Gold parallel produced)
• Autograph: On-card (Jordan signed directly on the card surface, not a sticker)
• Rookie card? No – this is a post-career autograph issue, not a rookie
• Era: Modern (mid-2000s)
• Grading company: PSA
• Grade: PSA MINT 9
• PSA population: Pop 2 in PSA 9 for this exact card and parallel at the time of sale (per the auction listing)

SP Game Used in this period focused on game-used memorabilia and autographs. The Significance subset showcased on-card signatures of star players, and the Gold parallel is the scarce, low-serial version. For Jordan, numbered-to-10 on-card autos from licensed, pack-issued sets are a meaningful niche within his broader autograph catalog.

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Why collectors care about this card

Several factors make this card notable in the Jordan market:

1. Low serial number (10 copies)
   Serial-numbered cards have a print run stamped on the card. At /10, this is a genuinely scarce modern MJ auto, especially compared to many later high-print autograph products.

2. On-card autograph
   On-card autos are signed directly on the card. Many later Jordan autographs used stickers. For serious MJ collectors, on-card ink – especially from early-to-mid 2000s Upper Deck – is often preferred.

3. PSA MINT 9 grade with tiny pop
   A card’s “pop report” is the number of copies graded at each grade level by a grading company. At Pop 2 in PSA 9 (and with only 10 copies in existence to begin with), there simply aren’t many high-grade copies available.

4. Post-playing but still early Upper Deck era
   By 2004-05, Jordan had been retired for a while, but the market for his autographs in premium products was still building. Cards from this window often have simpler designs and lower print runs than many ultra-modern products.

5. Set reputation
   SP Game Used doesn’t have the same mystique as 1990s inserts like Precious Metal Gems or Essential Credentials, but it is a respected, game-used/auto-focused line. Within that ecosystem, a Jordan on-card auto numbered to 10 is one of the tougher chase cards.

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Market context: how $24,400 fits in

For any single-card sale, context comes from “comps” – short for comparable sales – of the same or very similar cards. Because this particular Gold /10 is so scarce and graded PSA 9 with a population of just two, comps are naturally thin.

Based on recent public auction records across major platforms (Goldin, PWCC, Heritage, and eBay):

• Exact same card, same parallel (Gold /10) in PSA 9:
  Public sales for this specific card and grade appear infrequent. The small population and only 10 copies total make long gaps between sales normal.

• Other 2004-05 SP Game Used Jordan autos:
  Non-Gold, higher-serial versions and unnumbered MJ autos from SP Game Used typically sell well below this result, depending on design, numbering, and grade. They tend to inhabit a mid-four-figure to low-five-figure range, with /25 and /50 versions usually sitting meaningfully under the /10 tier.

• Comparable early-2000s Jordan on-card autos numbered to 10:
  Across similar-year Upper Deck products, on-card MJ autos /10 in strong grades have shown a wide band of realized prices, often stretching from mid-four figures into the low-to-mid five-figure range, depending on brand (Exquisite and iconic insert lines usually sit higher), aesthetics, and hobby visibility.

Within that landscape, $24,400 for a 2004-05 SP Game Used Significance Gold /10, PSA 9, sits toward the stronger side of expectations, but not in an outlier, record-shattering way. A few context points:

• It’s not approaching the levels of top-tier Exquisite Limited Logos or Number Pieces cards, which can move for much higher sums.
• It does reflect the premium that the market continues to put on:
  • Low serial numbering (/10)
  • Clean on-card autos
  • High grades with tiny pops.
• In the broader MJ auto market, it reinforces the idea that early-to-mid 2000s low-numbered cards remain resilient, especially when supply is constrained and copies only surface occasionally.

Because this card is so rarely offered, there’s no simple “typical” price. But given what similar-era MJ /10 autos have done recently, this Goldin sale can be seen as a solid, data-supported marker for where a niche but desirable Jordan autograph from this era currently sits.

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Scarcity and the PSA pop report

For modern cards, condition scarcity is almost as important as print-run scarcity. With only ten copies printed, the theoretical max population in any grade is already tiny.

In this case:

• Only 10 Gold copies exist.
• PSA shows just 2 in PSA MINT 9 for this exact card and parallel (Pop 2).
• Higher grades (PSA 10) may be very limited or non-existent; lower grades may be locked away in long-term collections.

When you combine:

1. Total supply of 10, and
2. A very small number of high-grade, third-party-authenticated autographed copies,

it becomes clear why each appearance at auction is treated as an event by certain collectors. Many Jordan PCs (personal collections) are built around serial-numbered, on-card autos from this 2000s window, and the opportunity cost of letting one pass can feel high if you’ve been waiting for a matching piece.

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How this sale fits into the broader Jordan auto market

The Michael Jordan autograph market is layered:

• Top tier: 1990s inserts, Exquisite Limited Logos, Number Pieces, and other highly recognized sets.
• Middle tier: Strong early-to-mid 2000s on-card autos with low serial numbering (like this /10 Gold), but from lines that don’t have the same brand prestige as Exquisite.
• Accessible tier: Later, higher-print or sticker autos, and non-numbered releases.

This 2004-05 SP Game Used Significance Gold falls into the strong middle tier:

• It has meaningful scarcity and a clean design.
• It carries the cachet of a numbered-to-10 MJ auto from a respected brand.
• It does not, however, have the same lore and marketing power as Exquisite, which is why its pricing, while significant, doesn’t chase that very top band.

The $24,400 result underscores a few ongoing themes in the MJ market:

• Low-numbered, on-card autos remain supported: Even when overall hobby sentiment is mixed, these cards tend to find bidders.
• Set selection matters: A similar Jordan auto in a more iconic line can command a premium. That said, collectors who prioritize rarity and autograph quality over set branding continue to hunt pieces like this.

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What this means for different types of collectors

For newcomers or returning collectors:

• This sale shows that not all high-value Jordan cards are rookies or famous 1990s inserts.
• Modern and early-2000s autograph issues, especially low-serial ones, are a major part of the MJ landscape.
• When researching a card, look at:
  • Serial number (/10, /25, etc.)
  • Type of autograph (on-card vs sticker)
  • Grading company and grade
  • Pop report (how many exist in that grade)

For active hobbyists and small sellers:

• Scarce MJ autos from less-talked-about lines can still see strong results when presented clearly with grading, pop, and set context.
• For pricing, use comps where possible, but understand that ultra-low-serial, low-pop cards will often behave more like unique art pieces than commodities with frequent sales.

For advanced Jordan collectors:

• This Goldin sale offers another datapoint for early-2000s Upper Deck MJ autos /10 in high grade, sitting beneath Exquisite but above more common releases.
• It may inform how you think about trade values or insurance values for similar items in your own collection.

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Key takeaways from the Goldin sale (February 8, 2026)

• Card: 2004-05 Upper Deck SP Game Used Significance Gold #SIG-MJ Michael Jordan
• Serial: 03/10
• Autograph: On-card
• Grade: PSA MINT 9 (Pop 2)
• Auction house: Goldin
• Sale date: February 8, 2026 (UTC)
• Realized price: $24,400

In a market where Jordan’s rookies and Exquisite cards often dominate conversation, this result is a reminder that the early-2000s autograph catalog still has depth. For collectors who value low serial numbering, on-card ink, and a more understated aesthetic, this SP Game Used Significance Gold is exactly the kind of piece that quietly anchors a serious MJ collection.

At figoca, we track these kinds of sales so you can see how individual cards fit into the bigger picture. As more auction results surface for comparable MJ autographs, this $24,400 Goldin sale will serve as a useful reference point for the 2004-05 SP Game Used lane.